70 is the new 50

70 Is the New 50

How Older is Younger than Ever And How to Keep the Brain and Body in Shape

In 70 is the New 50, Skoog explains why age may not be the biggest factor in the opportunities people can enjoy later in life. He explores how individuals aged 67 are some of the best drivers on the road, and why the year of birth may matter more than the number of years behind you. Alongside these revelations, Skoog provides practical advice on maintaining both mental and physical health well into later years, offering readers essential tools to age in the healthiest way possible.

In this highly regarded book, 70 is the New 50, Skoog draws from decades of research in the H70 Study, one of the most comprehensive studies on aging. This pioneering research has provided profound insights into how older individuals today are living fuller, more active lives.

Today’s 70-year-olds enjoy the health, vitality, and mental clarity of those aged 50 just a generation ago. Many in this generation are embracing travel, adventure, and even better sex lives, as they reject outdated stereotypes of aging.

Original title: 70 är det nya 50

Published by: Bokförlaget Polaris, November 2023

Bibliography:

70 är det nya 50, Bokförlaget Polaris (2023)

Reader reviews:

"Afraid of ageing? Read this book. Here, the evidence for happy ageing is piled up."

"Ingmar Skoog has the rare ability to make big and complex issues understandable and manageable."

"It’s astonishing. And at the same time, completely obvious. Ingmar Skoog’s book 70 is the New 50 should be mandatory reading for all policymakers."