Doing AI Right

Unlocking Real Value in Business

This book is for those who are not satisfied with trend reports, short-term pilot projects, or yet another analysis on the state of AI. Instead, it offers a deeper understanding of how AI can create tangible value in everyday work and within organisations — along with guidance on how to take the first steps.

In Doing AI Right – Unlocking Real Value in Business, readers will find concrete examples of how generative AI is already being used to make better decisions, build new ventures, and spark creativity. The book includes practical tools, frameworks, and key questions to help prioritise efforts, take action, and prepare for a future that is constantly evolving.

It’s written for the curious, perhaps a little overwhelmed, but most importantly — those ready to begin. It helps readers navigate between AI dystopias and tech utopias, and discover the real opportunities that exist in the space between.