Seraf Publishing is Sweden's largest publisher of Swedish fantasy, with a diverse catalog that also includes horror, romance, feel-good fiction, and historical novels. However, fantasy remains at the heart of the company. Founded in 2013 with a focus on romantasy, fantasy romance continues to be one of the most popular genres in their list. Each year, Seraf Publishing releases 20 to 25 new titles, consistently offering high-quality books that provide readers with an escape into breathtaking adventures, emotional journeys, and heartwarming love stories.

Committed to publishing exceptional books, Seraf Publishing carefully selects manuscripts and authors they truly believe in. Over the years, the company has expanded its catalog and earned recognition for its high-quality publications. Their passion for storytelling has also led to growing acknowledgment in the publishing industry, with several books receiving nominations for prestigious awards, including multiple nominations at the Storytel Awards.

In addition to their success in the publishing world, Seraf Publishing has built a strong and dynamic online community, with a particularly notable presence on Instagram and TikTok. Their digital marketing strategy has played a significant role in connecting with readers, especially through their engagement with the vibrant Swedish bookTok community.